We’re finally going back to the family doctor model.
In 2026, health insurance premiums didn’t just rise — they exploded by 114%.
Out-of-pocket costs followed close behind, up 79%.
This isn’t inflation.
This is collapse by design.
Today, 70 million Americans are uninsured.
Soon, they’ll be joined by 40 million more who technically have insurance — but can’t afford to use it.
Here’s the truth no one wants to say out loud:
👉 Fewer than half of Americans ever reach their deductible.
Which means most patients are already cash-pay patients — whether they realize it or not.
And the system is responding.
Within five years, over 50% of patient data won’t live in EHRs — because it never needed to.
No billing. No claims.
Just care, notes, and prescriptions.
This isn’t a breakdown.
It’s a consumer-driven reset of healthcare.
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Best practices sound reassuring.
They promise certainty, control, and proven answers.
They also fail—quietly and consistently.
After 47 years spanning Wall Street, healthcare, technology, and organizational leadership, Doug Sparks has seen the same patterns repeat across industries: smart people, good intentions, and systems that still don’t work the way they’re supposed to.
This book explains why.
Not with theory.
Not with jargon.
And definitely not with preaching.
Best Practices Are Lying to You explores how real systems behave once incentives, scale, complexity, and human behavior enter the picture. It’s a practical, conversational guide to understanding why the “right” solution so often produces the wrong result—and what actually makes systems resilient.
Inside, you’ll discover:
Written with clarity, humility, and a touch of humor, this book is for leaders, professionals, clinicians, technologists, and anyone who has ever wondered why doing everything “right” still didn’t work.
If you’ve felt the friction but couldn’t quite name it, this book will feel uncomfortably familiar—in the best possible way.

Best Practices Are Lying exposed the myth.
SurThrival explains why execution fails — and what finally works. (Link)
Healthcare doesn’t fail because it lacks intelligence, data, or technology.
It fails because systems stop short of execution.
Most organizations believe they are:
• Coordinating care
• Managing risk
• Closing compliance gaps
• Using AI effectively
They are not.
They are observing, reporting, and discussing — while penalties, denials, and missed care accumulate invisibly.
SurThrival documents what happens when execution finally replaces observation.
Written by the team that helped architect the compliance grading systems used by CMS and payers, this book draws hard lines between:
• Identification vs. action
• Reporting vs. completion
• Programs vs. systems
• AI that advises vs. AI that executes
This is not a theory.
It is a field guide to what works when medical necessity is acted upon automatically, continuously, and audibly — without workflow change.
If Best Practices Are Lying helped you see the problem,
SurThrival shows you why it persists — and how it ends.

How Control of Your Health Records Restores Choice, Access, and Protection
Healthcare feels harder than it should—not because medicine isn’t advanced, but because your information doesn’t follow you.
Appointments stall. Transitions break down. You repeat your story again and again. And when something important doesn’t happen, there’s often no warning—just silence.
This book explains why.
For the first time in history, consumers and patients can now access and control their own health records in a way that allows care to remain continuous—across providers, systems, locations, and life changes.
This is not a medical guide, and it does not replace professional care.
It is a clarity guide—so you can understand what has been missing from healthcare and why regaining control of your records changes everything.
Inside, you’ll discover:
This book is written for real life—not emergencies, not policy debates, and not perfect scenarios.
Whether you are healthy, managing ongoing care, navigating change, or simply preparing for the future, Your Healthcare Escape Hatch helps you reduce friction, restore continuity, and protect yourself and your family when it matters most.
